Create Wellness & MADE Hoops Launch Sponsorship Through Stadiumatch

Stadiumatch, the sponsorship infrastructure for youth sports, announced that Create Wellness has activated its first sponsorship through the Stadiumatch platform, partnering with MADE Hoops across four events in April and May.

Create Wellness made its presence felt on the biggest stage at The Made Hoops 2026 East Mania Tournament held at Spooky Nook Sports in Lancaster, Pennsylvania, with banners overlooking the main court and floor decals placed directly on the competition floor. The activation put the Create Wellness brand in front of over 14,000 fans, coaches, and elite athletes who came through the facility for one of the most competitive three day youth basketball events in the nation.

Through Stadiumatch's platform, Create Wellness was able to identify, secure, and activate these sponsorships in fifteen minutes, turning an idea into direct engagement with a passionate and committed audience.

Perry Saifi, Director of Brand Partnerships at MADE Hoops:
“The MADE Hoops platform brings together the most competitive young athletes in the country, along with the families, coaches, and fans who are fully invested in their development. Create Wellness understood that from the start. Seeing their brand integrated directly into the environment at East Mania felt authentic and impactful. We’re focused on partnering with brands that genuinely align with our community, and this is exactly the kind of relationship we want to continue building.”

Dan McCormick, Co-Founder and Co-CEO of Create Wellness:
“Youth sports is one of the best up-and-coming sponsorship categories in the country, and it's also one of the most authentic. These are athletes and families who take their mental and physical performance seriously, and we're excited to grow their awareness of Create's NSF for Sport Certified creatine and electrolyte products. As we contemplated expansion into this ecosystem, MADE Hoops was the obvious starting point because the caliber of their events and the size of their reach are unmatched at the grassroots level. We're proud to support MADE's mission of Maximizing Athlete Development & Exposure.”

This activation demonstrates the platform’s ability to connect brands to high value youth sports moments at scale. MADE Hoops, which hosts 150+ events annually and reaches hundreds of thousands of athletes, parents, fans, and coaches gives brands like Create Wellness access to an audience that is deeply invested, highly engaged, and growing every season.

We're excited to see what's ahead for these two category leaders. Stay tuned.

About Create Wellness
Create Wellness, Inc. is a creatine brand headquartered in New York, NY. The company popularized the creatine monohydrate gummy and is the category leader across major retail and e-commerce channels. Create's products use best-in-class ingredients, are third-party tested for potency by Eurofins, and are NSF for SportⓇ Certified. Create's mission is to make the proven benefits of creatine - for strength, recovery, and cognitive performance - accessible to everyone. Learn more at trycreate.co.

About MADE Hoops
MADE Hoops is the nation’s leading youth basketball platform and a grassroots leader in cutting edge youth basketball events and experiences. Founded in 2014 by Chad Babel, MADE Hoops is committed to ensuring the sustainable development of the nation’s leading prospects. MADE Hoops is backed through investment from LRMR Ventures, Boardroom, SC Holdings, and others. Learn more at madehoops.com.

About Stadiumatch
Stadiumatch started with a simple idea: athletic organizations that invest everything in their programs deserve a real way to earn sponsorship revenue, and brands that want to support those communities deserve a simple way to do it. The platform connects sponsors with opportunities across tournaments, leagues, sports complexes, camps, and individual club and school teams. Sponsors discover, purchase, and manage sponsorships. Athletic organizations post opportunities, approve requests, and benefit from their new partnership. All in one place. Learn more at stadiumatch.com.

Contact: hello@stadiumatch.com